About Us

In the dark long nights in the UK a year ago, I became increasingly worried about having my children walk along the roadside and being totally invisible to passing cars. And so began a year long journey of creating clothing for children to wear that will solve the issue.
It’s been a steep learning curve, for a mother of 2, with no previous experience in the clothing industry or online marketing and sales channels. There has been more than one occasion where I started questioning my sanity and my ability to do this!

But now I’m here, a year later, with coats that glow! They literally reflect any light shined onto them. In the daytime they are unobtrusive, with just a hint of reflective, and by dark my little delights (terrors) are glowing brightly each and every time we step outdoors to walk anywhere along the road. And my little mummy heart relaxes somewhat knowing they are far more visible to my eye and therefore the passing car drivers.

Silver or Rainbow

High Reflectivity

Reflects any light source (headlights/streetlights etc) in dark surroundings. Making the little ones shine brightly in the dark!

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Water Resistant

Outdoor Activities

A perfect coat for active children, whether its going on walks, bike rides or heading to the park. Our coats are water-resistant, warm and most importantly, highly reflective for when the sun starts to go down.

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High Quality Materials

Perfect for School

Design by parents, for children at school. Our coats are made from the most hard wearing materials, meaning they will survive the daily rigour of even the most active child.

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Frequently Asked Questions

How water resistant are they?

Our coats are water resistant. If you go swimming in them you won't stay dry. But you'll be toasty and dry after heavy rainfall!

How do the sizes come up?

Our coats are true to the age range specified. They are on the generous for side. Similar to the 'Magical & Sparkle' sizing if you catch my drift ;)

How warm are they?

They are lightweight and warm enough for most UK weather. They are easily layered up if needed on very cold days. But we find them totally adequate over normal clothing (like a school uniform) for the whole of winter and perfect for autumn and spring colder nights.

When will I get my amazing coats?

Handling time is up to 2 days. and then you will get a shipping notification with tracking posted via Evri up to 3 working days Standard delivery for UK orders. So in short, up to a week.